Yuri Lysoivanov: Small Ensemble Recording, Jingles, and the Importance of Understanding Acoustics - Progressions: Success in the Music Industry

Episode 72

Published on:

3rd Aug 2022

Small Ensemble Recording, Jingle Writing, and the Importance of Understanding Acoustics | with Yuri Lysoivanov

Today’s guest is musician, composer, recording engineer, and educator Yuri Lysoivanov. Yuri is currently a product expert and marketing development specialist at Shure Microphones. Prior to that he was an instructor and the Chair of the Recording Arts Department at Flashpoint Chicago as well as a staff composer for an advertising agency. Along with all of that he actively records, specializing in acoustic ensembles both in studio and on location. We have a great conversation about weighing the cost of higher education in the arts, classical ensemble recording techniques, microphone polar patterns, and what it’s like to work for Shure Microphones.

In this episode we'll dig in on...

  • Working for Shure
  • Starting out as a classically trained pianist
  • The importance of talking to the musicians about their music
  • Recording techniques for small ensemble recording
  • Working in the advertising world as an in house composer
  • The cost of higher education
  • Music licensing vs custom jingles
  • Being recruited to become an educator during the 2008 recession
  • Convolution vs Algorithmic reverbs
  • Microphone polar patterns and frequency response
  • Embracing being a video creator
  • The entrepreneurial nature of being a musician

Travis' Intro: The Death of Expertise?!?

Mentioned in the Episode:

Learn More About Yuri Lysoivanov...

Website: https://www.yurimusic.com/

Instagram: https://www.instagram.com/yurimusic/

LinkedIn: https://www.linkedin.com/in/yurichicago/

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Guest: Yuri Lysoivanov

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Insightful conversations about building and maintaining a fulfilling and successful career in the music industry. Music producers, engineers, mixers, artists, songwriters, musicians, composers and various other audio professionals sit down and share the tips, tricks, mindsets and ideas that helped them define their careers.

Created and hosted by Grammy nominated recording and mixing engineer Travis Ference, Progressions: Success in the Music Industry is inspired by the journey of his career so far. Travis is determined to set the next generation of music creators up with the tools they need to define their own success and live a happy, healthy, and prosperous career in the music business.

Don’t wait for luck. Start building your future now.

Join us on YouTube for extra content: https://www.youtube.com/channel/UCwsSYXoW9AXB3TdJPXO02Gw

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.