Trivers Myers Music: Improvising, Quick Response, and Creating Opportunity - Progressions: Success in the Music Industry

Episode 30

Published on:

28th Apr 2021

Trivers Myers Music: Improvising, Quick Response, and Creating Opportunity

Today we are joined by two guests. The songwriting, composition, and production duo of John Trivers and Elizabeth Myers. Operating as Trivers Myers Music for over three decades, they have created musical brand identities for clients such as Apple, American Express, Verizon, and United Airlines. The most notable of all their compositions is the CBS Evening News theme, which ran for 19 years. They've also produced performances for commercials with artists such as Sheryl Crow, Herbie Hancock, and Lang Lang. We have a great chat about creating your opportunities, why music must always be fun, and how advertising music has changed over the past 30 years.

In this episode, we'll dig in on...

  • The importance of making decisions
  • Working with ad agencies
  • Creating sonic brand identities
  • Working with live musicians
  • New York music scene in the 1970s
  • Playing in Broadway for Grease
  • Everybody has a client
  • Improvising in music and in business

Learn More About Trivers Myers Music...


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Guest: John Trivers & Elizabeth Myers

Host: Travis Ference

Editor: Travis Ference

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Interviews highlighting successful careers in music and breaking down the steps it took to achieve their goals.
I do not believe the people who have thriving careers and fulfilling lives in music can look back and attribute it all to “luck”. At some point in their career they committed themselves to a goal and took steps to achieve that goal. That's what Progressions is here to highlight. We will set you up for success by bringing you an array of interviews with guests from all parts of the industry. By focusing on identifying significant steps and turning points in their careers we hope to inspire you to set big goals for yourself and by doing so design the music career that you've always dreamed of.
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.