Shelby Kennedy: Move to the Void, PROs, and Using the Full Toolbox - Progressions: Success in the Music Industry

Episode 46

Published on:

18th Aug 2021

Shelby Kennedy: Move to the Void, PROs, and Using the Full Toolbox

This week's guest is music executive and songwriter Shelby Kennedy. Shelby is the President of North American operations for amazing, which is the parent company for Amazing Radio, Amazing Songs, and now CMJ. Prior to that he has held various positions throughout the industry including Director of A&R for Disney's Lyric Street Records, Artist and Partner relations for Tunecore, as well as executive roles at both ASCAP and BMI. Along with all that, early in his career Shelby had success as a songwriter with his songs being cut by artists like Ray Charles and Reba McEntire. We have a great chat about being independent artists, being unique, and using every tool you've been given.

In this episode, we'll dig in on...

  • The global marketplace of music
  • Amazing Radio and Amazing Songs
  • Turning limitations into opportunities
  • The many hats an independent artist wears
  • Filling the void
  • Being a song plugger
  • The complexities of publishing and songwriting
  • Signing Rascal Flatts
  • The best music is always next
  • Music release strategies
  • PROs

Learn More About Shelby Kennedy and Amazing Radio...



Our Sponsors:

Sign Up for Complete Producer Network HERE!

Get on the Waitlist for The Beats Accelerator Process HERE!

Get on the Waitlist for The Mix Accelerator Process HERE!

Other Links:

Join my Studio and get behind the scenes of Progressions!

Give Me a Coffee Cup!

Support Progressions on Patreon!

Sign up for the Progressions Mailing List

Gear and Recommended Reading List




Learn more about Travis:


Guest: Shelby Kennedy

Host: Travis Ference

Editor: Travis Ference

Theme Music: inter.ference

Show artwork for Progressions: Success in the Music Industry

About the Podcast

Progressions: Success in the Music Industry
Interviews highlighting successful careers in music and breaking down the steps it took to achieve their goals.
I do not believe the people who have thriving careers and fulfilling lives in music can look back and attribute it all to “luck”. At some point in their career they committed themselves to a goal and took steps to achieve that goal. That's what Progressions is here to highlight. We will set you up for success by bringing you an array of interviews with guests from all parts of the industry. By focusing on identifying significant steps and turning points in their careers we hope to inspire you to set big goals for yourself and by doing so design the music career that you've always dreamed of.
Support us here!

About your host

Profile picture for Travis Ference

Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.