Marketing for Musicians | with Lior Aharoni and Daniel Sander of Feature.FM - Progressions: Success in the Music Industry


Published on:

7th Sep 2022

Marketing for Musicians | with Lior Aharoni and Daniel Sander of Feature.FM

Today’s episode is a special bonus all about marketing for musicians. My guests are Feature.FM CEO and Co-Founder Lior Aharoni and Chief Commercial Officer Daniel Sander. Lior founded Feature.FM in 2013, combining his past technology experience with his passion for helping musicians and creators focus on their art while still building a thriving independent business. Daniel has been with Feature.FM since 2014 and has spent countless hours working with hundreds of artists and marketers to understand their needs and then implement those features into the platform. We chat about pre-release and post-release strategies, the “Evergreen Presave”, how to take advantage of viral moments, and the importance of building community around your music.

In this episode we'll dig in on...

  • The ideal release plan for independent artists in 2022
  • The importance of "link in bio" on social media platforms
  • Building community around your music
  • Collecting fan information so you can connect with them directly
  • Pre-Release vs Post-Release strategies
  • The Metrics & Data that DSPs and A&R use to gauge artist performance
  • The "Evergreen Presave" Strategy
  • The rise of short-form video and how musicians can use it to connect with fans
  • Educating yourself about the tools available to you
  • The impact of Pre-Saves

Learn More About Feature.FM...




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Guest: Lior Aharoni & Daniel Sander

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

Show artwork for Progressions: Success in the Music Industry

About the Podcast

Progressions: Success in the Music Industry
Host Travis Ference chats with music producers, engineers, mixers, artists, musicians, and songwriters about the tips, tricks, mindsets, and ideas that helped them define their careers.
Conversations exploring creativity, productivity, and career growth in the music industry. Join in each week as Travis sits down with some of the industry’s best and brightest to discuss the mindsets and strategies that they use in their careers every day.
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.