Madelynn Elyse: Organic Fan Growth, TikTok for Artists, and How to Use the Spotify Algorithm - Progressions: Success in the Music Industry

Episode 65

Published on:

27th Apr 2022

Madelynn Elyse: Organic Fan Growth, TikTok for Artists, and How to Use the Spotify Algorithm

Today’s guest is Madelynn Eylse, an LA-based musician and the founder of the boutique label services company Shark Attack. Madelynn founded Shark Attack to empower indie artists and to help them navigate the landscape of today’s new and ever changing music industry. Since 2016, Madelynn has coached over 100 artists along their path to being truly independent as well as worked with the major labels. We cover topics like activating the Spotify algorithm, how to grow using TikTok, what a successful ad campaign looks like, and release strategies for new music in 2022.

In this episode we'll dig in on...

  • The do's and don'ts of playlisting
  • Release strategies for new music in 2022
  • Getting a record deal offer and turning it down
  • Sync licensing as a source of income
  • Passive streams vs gaining fans
  • What a good Call to Action looks like
  • What to spend music marketing dollars on and how
  • Organic growth metrics to look out for in 2022
  • Pre-Save vs Pre-Order
  • Building fans through Tik Tok
  • Understanding Spotify for Artists
  • Playlist botting
  • Social media engagement targets
  • Disco: Music Management and Sharing Platform (

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Guest: Madelynn Elyse

Host: Travis Ference

Editor: Stephen Boyd

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Interviews highlighting successful careers in music and breaking down the steps it took to achieve their goals.
I do not believe the people who have thriving careers and fulfilling lives in music can look back and attribute it all to “luck”. At some point in their career they committed themselves to a goal and took steps to achieve that goal. That's what Progressions is here to highlight. We will set you up for success by bringing you an array of interviews with guests from all parts of the industry. By focusing on identifying significant steps and turning points in their careers we hope to inspire you to set big goals for yourself and by doing so design the music career that you've always dreamed of.
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.