Keith Jeffery: Viral Success, Finding Great Collaborators, and the Importance of Being Self-Critical - Progressions: Success in the Music Industry
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Episode 3

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Published on:

21st Oct 2020

Keith Jeffery: Viral Success, Finding Great Collaborators, and the Importance of Being Self-Critical

Our guest this week is Keith Jeffery, lead singer and guitarist for the band Atlas Genius. I chat with Keith about the viral success of their hit song "Trojans" and the ensuing whirlwind of attention and excitement that followed. As the principle songwriter and producer of the band, Keith is able to provide valuable insight for any independent artist looking to break out onto the world's stage.

In this episode, we'll dig in on...

  • Going viral and making an organic hit
  • Being self critical
  • Importance of editing and revising your art
  • Escaping the noise of LA
  • Pressures of following up a hit
  • Recording a radio hit in a home studio
  • Finding great collaborators
  • Being courted by record labels
  • Importance of acoustics in studio design

Learn More About Keith and Atlas Genius...

https://www.atlasgenius.com/

Atlas Genius Instagram: https://www.instagram.com/atlasgenius/

Keith's Instagram: https://www.instagram.com/keithwhjeffery/

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The Complete Producer Network: https://the-complete-producer.mn.co/

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Learn more about Travis: https://www.travisference.com/

Credits:

Guest: Keith Jeffery

Host: Travis Ference

Editor: Travis Ference

Theme Music: inter.ference

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About the Podcast

Progressions: Success in the Music Industry
Interviews highlighting successful careers in music and breaking down the steps it took to achieve their goals.
I do not believe the people who have thriving careers and fulfilling lives in music can look back and attribute it all to “luck”. At some point in their career they committed themselves to a goal and took steps to achieve that goal. That's what Progressions is here to highlight. We will set you up for success by bringing you an array of interviews with guests from all parts of the industry. By focusing on identifying significant steps and turning points in their careers we hope to inspire you to set big goals for yourself and by doing so design the music career that you've always dreamed of.
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About your host

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Travis Ference

Travis Ference is a Grammy nominated mixer, producer, and recording engineer based out of Los Angeles, CA. With over a decade of experience in the music business he has worked on multiple #1 albums, several top 10's, numerous RIAA platinum and gold certified records, as well as hit TV shows and blockbuster films. His work can be heard on more than 15 million albums sold and billions streams worldwide.

The inspiration for his podcast came from his journey over the last 5 years to redefine what success is for him, to take control of his time, and to ultimately live the life he wants while making the records he loves.